How to avoid playing to an empty theatre
In most businesses, there is a gap – we call it ‘Sales Enablement’. That gap exists in the netherworld between marketing and sales. Either the sales capability isn’t geared up to deal with the planned (or sometimes unexpected) demand, or more commonly there is nobody to translate what you’re getting in from potential customer engagement to a qualified sales lead. So your orchestra is playing its heart out, people are flocking to hear more but you left the doors open and forgot to put anyone in the Box Office.
Should I raise money from Crowdfunding?
In recent years, a number of businesses have turned to crowdfunding platform to raise money, but is this a good route for you to go down and what does it entail? In our latest blog on raising capital we’ll give you some hints and tips and what to look out for.
Happy New Business Year!
Hands up who took a proper break over Christmas – or those who were more focussed on what trials and tribulations are waiting for them when they go back to the real or virtual office? Here are some positive thoughts for you to get you going and how to enter the New Year with some positive vibes. January may suck, but you don’t have to!!
The Chief Everything Officer
When you’re growing and scaling a business, and especially when it’s your business, nobody cares about it as much as you do, so how do you trust others to help you grow and scale?